![]() “When you think about when we did our TV deals back in 2012, 2013, there were really just two different platforms where our content was going to be distributed to… Now, there’s a third bucket and that’s direct-to-consumer or over-the-top platforms. “Some streaming element will definitely be in place and it will play a larger role in the next deal cycle,” Herbst told Awful Announcing. That being said, potential fears about moving everything to a service like Peacock might be unnecessary. For NASCAR, streaming is on the horizon and SVP of Media and Productions Brian Herbst revealed that there will be “some streaming element” when the new rights deal comes into effect in 2025.
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